28 & 28A Maryland St, Stafford Heights, Brisbane

By subdividing the renovated property, I manufactured over $240K in equity in just 9 months

In March 2009, during the midst of the Global Financial Crisis (GFC), I came across a 1960s highset brick veneer house on a 660 sqm block that required significant work. It was a deceased estate, and a previous offer had just fallen through. In a competitive multiple-offer situation, I moved quickly with a cash, unconditional offer, which was accepted by the vendor. This became my first renovation project, where I invested approximately $25,000 plus my own labour.

Fast forward five years, the introduction of the Brisbane City Plan 2014 (effective 30 June 2014) revealed a major opportunity: properties over 600 sqm located within 200 metres of a minimum 2,000 sqm Neighbourhood Centre could be subdivided. At that point, I realised I had effectively “hit the jackpot.”

My strategy to manufacture equity is to subdivide one lot into two, build a new house on each, and hold them long term. New or near-new homes consistently attract stronger buyer demand and higher rental returns than older homes in the same area. By retaining these assets, I preserve long-term capital growth and rental income, rather than selling and giving up future upside.

The subdivision phase progressed smoothly. By May 2019, the two vacant lots were each valued at $370,000. This resulted in $242,348 (49%) in manufactured equity within 9 months, all while maintaining a full-time job. Although I would typically refinance to access this equity and fund the next stage, APRA’s responsible lending guidelines limited further borrowing at the time.

In fact, I had already commenced the build phase three months before the subdivision was completed. A key principle in successful development is ensuring the right product is built for the block and location, without overcapitalising or undercapitalising.

The site at 28 Maryland St presented significant challenges, particularly a steep rear corner that would have rendered the backyard unusable. To address this, approximately 35 truckloads of soil were exported and retaining walls were installed, at a total cost of around $70,000. Once completed, the limitations of the block were effectively removed, and the homes became highly functional and visually appealing.

During construction, the project reached a critical point at the building certifier’s final inspection. Several minor rectification items were raised, along with a requirement for privacy screens on nine windows. After reviewing the approved plans, I identified that privacy screens were not stipulated in the original approval. I escalated the matter to the certifier’s management and formally challenged the requirement. Ultimately, the condition was removed and the final building completion certificate was issued. This avoided unnecessary cost and delay.

Aside from this, the build progressed as planned. By January 2020, the two completed homes were each valued at $850,000, resulting in a further $173,558 (11%) in manufactured equity.

The combined subdivision and build strategy also improved rental performance, increasing yield by 1.4%, achieving 5.8% compared to 4.4% if two comparable new homes were purchased on the open market. In addition, the project delivered a $58,063 saving in acquisition costs.

Ultimately, the true reward of subdivision and build projects is the equity manufactured. This equity becomes the engine that enables the next acquisition, the next project, and the ongoing creation of wealth, bringing long-term financial freedom closer with each cycle.

EQUITY MANUFACTURED - SUBDIVISION
$242,348 (49%)
EQUITY MANUFACTURED - BUILD
$173,558 (11%)
EQUITY MANUFACTURED - SUBDIVISION & BUILD
$415,906 (32%)
INCREASE RENTAL YIELD
1.4% (to 5.8%)
SAVING ON PURCHASE COSTS
$58,063

Total Project Economics

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