39 Maryland St & 3 Springvale St, Stafford Heights, Brisbane

My detailed understanding of the city plan enabled me to secure this property without paying for its hidden subdivision potential

When the Brisbane City Plan 2014 came into effect on 30 June 2014, it introduced an opportunity that many in the market had not yet recognised, properties of 600 sqm or more, located within 200 metres walking distance to a minimum 2,000 sqm Neighbourhood Centre, could be subdivided.

In December 2014, I identified 39 Maryland St, a 597 sqm property that met these criteria. At the time, both the vendor and agent were unaware of its subdivision potential. This allowed me to secure the property without paying a premium for its hidden development upside.

My strategy was simple and repeatable: subdivide one lot into two, build a new house on each, and hold both long term. New homes consistently attract stronger buyer demand and higher rental returns compared to older properties in the same area. By retaining the assets, I benefit from both capital growth and ongoing passive income, rather than trading short-term profits.

The subdivision process was completed smoothly, and by July 2018, the two vacant lots were valued at $350,000 each. Within just 9 months, I manufactured $148,364 (27%) in equity, while still working full-time. I refinanced the properties and accessed $120,000 in equity to fund the next stage: construction.

To accelerate the process, I commenced the build phase three months before the subdivision was finalised. A key principle I follow is building the right product for the block and location, avoiding both overcapitalisation and underinvestment.

Despite site challenges, an irregular block shape at 39 Maryland St and limited depth at 3 Springvale St, the final outcome was two highly desirable homes. Once completed, the perceived limitations of the land became irrelevant to buyers and tenants.

During construction, an issue arose where a footing was positioned too close to a stormwater pit installed during subdivision, resulting in a 9-week delay. Aside from this, the project progressed according to plan.

By August 2018, both new homes were valued at $800,000 each. This resulted in a further $231,381 (17%) in manufactured equity. I refinanced again, releasing $185,000 to reinvest into future projects.

In addition to equity gains, the project significantly improved cash flow. The rental yield increased to 5.5%, compared to approximately 4.2% if I had simply purchased two comparable new homes at market value. I also saved $49,423 in acquisition costs.

Ultimately, the true value of subdivision and build projects lies in the equity created. This equity becomes the engine for portfolio growth, funding future acquisitions, accelerating wealth creation, and bringing you closer to financial freedom.

EQUITY MANUFACTURED - SUBDIVISION
$148,364 (27%)
EQUITY MANUFACTURED - BUILD
$231,381 (17%)
EQUITY MANUFACTURED - SUBDIVISION & BUILD
$379,745 (31%)
INCREASE RENTAL YIELD
1.3% (to 5.5%)
SAVING ON PURCHASE COSTS
$49,423

Total Project Economics

Get your free 15-minute property strategy session today and explore your next steps

Why stay a passive property investor relying on a “buy, pray and hold” strategy when you can take control as an active investor, i.e. buying, manufacturing equity, uplifting value, and holding with purpose? I can show you proven strategies to accelerate your portfolio growth, create wealth, and progress toward financial freedom.

Book your strategy session

More Case Studies